Microsoft announced that it is acquiring Rapt, a provider of advertising yield management solutions for digital media publishers. Rapt’s system is used by a number of big players like Microsoft, Yahoo, CNET Networks, Dow Jones & Company, Expedia, Fox Interactive Media and a number of well recognized web properties.
So what is Rapt and why is this a smart acquisition?
In Digital Podcast 41, we connect with Wizzard Media’s CEO Chris Spencer to talk about podcast based advertising. As Chris puts it, how else can you advertise on an iPod.
We cover some of the history of Wizzard and how they have brought together some of the most popular podcast hosting companies such as Libsyn and SwitchPod, and built a podcast advertising network to go with it.
The show focuses on podcast based advertising and in particular we discuss the two advertising campaigns Wizzard is running for the US Navy.
Chris MacDonald, Libsyn’s EVP of Business Development and Operations, told me all about the Association for Downloadable Media. Chris is the newly elected Chairman of the Association. Chris explained that the Association for Downloadable Media is focused on providing standards for advertising and audience measurement for episodic and downloadable media. If you are producing downloadable …Continue Reading
Google has now integrated Youtube video into Adsense. This is straight from the Google blog Inside AdSense: AdSense isn’t just for ads anymore; it’s also a place to get video content for your site — and earn extra revenue at the same time. We’re excited about the launch of video units — a new way …Continue Reading