Intel’s social media marketing efforts failed miserably today. Intel was running a pretty bad ad campaign about earthquakes for some unknown reason. The earthquake in Haiti happens and Sky News has been running the ad repeatedly in front of a clip about the Haiti earthquake.
A bad disaster, a bad ad – you have to ask Intel what were you thinking?
Here’s the ad and a bit of the Sky News clip.
Kari Aakre from Intel reached out to me to let me know Intel realized the issue and took action to remove the add. It’s good to see them respond responsibly and quickly. Apparently, Intel is working on technology to help deal with situations where two way communications have been interrupted/destroyed by situations like the Haiti earthquake. I hope they succeed.
Here’s Kari’s comment for reference:
The timing of Intel’s ad about its disaster communications technology research is unfortunate. While the media buy was made months ago, we are sensitive to the current situation and the people of Haiti, and pulled this ad as quickly as we could.
Separately, the Intel Foundation will match Intel employee donations to help support the people of Haiti during this difficult time.