The last two days, I attended BlogWorld Expo, held in Las Vegas. The show covered a wide range of topics interesting to bloggers and podcasters, including topics for bloggers who want to turn their new media efforts into commercial successes, newbies wanting to get started and companies trying to develop strategies and processes for working with social media. I focused my time on the tracks relating to turning your blog or podcast into a commercial success.
From those tracks, I came away with four key takeaways for bloggers and podcasters who are trying to become commercial successes at what they do.
1. You have to be willing to work hard. Whether you’re trying to break through or already well known, you need to put in the hours to make it work. The evidence suggests that the most successful bloggers 3-5 times every day. Whether it’s blogging, podcasting, video, or micro-blogging, consistently producing lots of content is a key component of success.
2. You need to be the expert, or a least perceived as the expert. And you need to put in the time to stay ahead of others in your field. Expertise leads to credibilty which can lead to trust and conversion.
3. You need to develop and follow a process for successful new media marketing, capturing attention, engaging your audience, building influence and ultimately getting your audience to take action. I saw a great presentation on the topic from Jason Van Orden and will be providing detailed notes in a later post, so stay tuned.
4. Most of us need produce a signature product to be commercially successful. Making money via advertising just doesn’t seem to pay enough to make it work unless you have a huge audience. Whether it be an ebook, a coaching class or a continuity program, product seems to be the way people make good money. If you can develop a successful continuity program, that seems to be the most lucrative product.