TubeMogul, a interesting company that helps you distribute videos around the web, recently asked that question to 11,919 video producers and 1,119 responded. 51% of those said yes they are making money with Internet video earning on average $12.39 per 1,000 views.
This money making group splits into 3 groups. Group one (47.4% of the money makers) relies entirely on third parties like YouTube to monetize their content. At the other extreme, group two (23.4% of the money makers) rely on their own exclusive direct sales. The rest use a blended approach. I asked TubeMogul if they could determine CPM by group, but have not yet heard back from them.
These money makers seem to use everything they can to make money. Here’s the breakdown by ad format:
So for those of you making videos online, what works best for you?