Do you like to talk about the news? Want to find other people in your neck of the woods that also like to talk about the news? If so, you should check out Topix.

At the spring Digital Hollywood, I interviewed Chris Tolles, CEO of Topix, to discuss the social news site.

 

 Digital Podcast 47 [13:55m]: Play Now | Play in Popup | Download (982)

Chris describes how Topix takes news feeds from a vast array of news sites and uses sophisticated algorithms to process the news into locations and categories. The result is the Topix news feed. Want to find local news just put in your zip code and you get a filter which presents news relating to your area.

The really interesting part about Topix is the conversation about the news. The site only provides the title and an abstract of the article along with a link to the original story. The title and abstract kick off the conversation. The more provocative the topic, the more conversations buzzes.

This use of news topics as social objects allows you to find other people who are interested in the things that you’re interested in and other local people who are really into talking about the news.

For those of us working in the social media business, Topix also provides some interesting lessons how generate a conversation. The key is to lower the cost of participation as much as possible. Topix starts with a very simple subject and abstract. They then make is super simple to start talking. Right below the topic is a comment box. No registration required, just put in a name, your comment, and a 4 character code and then you can leave your comment.

The result is a powerful social object that makes the conversation the focus of attention.

Technorati Tags: Topix, Chris Tolles, Social News, Digital Hollywood