Comments on: Social Marketing Case Study: Levi’s Project 501 http://www.digitalpodcast.com/podcastnews/2008/04/22/social-marketing-case-study-levis-project-501/ Digital Podcast focuses on using new and social media to build real businesses. We help publishers build new media businesses that use best practices to market content, build audience and monetize the results. Give us a call at 562-824-5193. Sun, 06 Jul 2008 06:09:37 +0000 http://wordpress.org/?v=2.5.1 By: Nick Huhn http://www.digitalpodcast.com/podcastnews/2008/04/22/social-marketing-case-study-levis-project-501/#comment-78557 Nick Huhn Thu, 24 Apr 2008 18:08:02 +0000 http://www.digitalpodcast.com/podcastnews/2008/04/22/social-marketing-case-study-levis-project-501/#comment-78557 Thanks for sharing this example, Alex. I'm glad these results are viewed as outstanding by Levi's and the others involved. I think there is more power and more value in the smaller, intimate discussions and transactions than in the shotgun blast of traditional broadcast marketing. This example seems to validate that rationale. Do you know which specific elements of social media were deployed and/or the relative success of each? Thanks for sharing this example, Alex. I’m glad these results are viewed as outstanding by Levi’s and the others involved. I think there is more power and more value in the smaller, intimate discussions and transactions than in the shotgun blast of traditional broadcast marketing. This example seems to validate that rationale.

Do you know which specific elements of social media were deployed and/or the relative success of each?

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