Comments on: Social Marketing Case Study: Levi’s Project 501 http://www.digitalpodcast.com/podcastnews/2008/04/22/social-marketing-case-study-levis-project-501/ Digital Podcast focuses on using new and social media to build real businesses. We help publishers build new media businesses that use best practices to market content, build audience and monetize the results. Give us a call at 562-824-5193. Wed, 11 Nov 2009 20:29:23 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Social Media Marketing Presentation Resources | Gelfand Design http://www.digitalpodcast.com/podcastnews/2008/04/22/social-marketing-case-study-levis-project-501/comment-page-1/#comment-113688 Social Media Marketing Presentation Resources | Gelfand Design Wed, 11 Nov 2009 20:29:23 +0000 http://www.digitalpodcast.com/podcastnews/2008/04/22/social-marketing-case-study-levis-project-501/#comment-113688 [...] Social Marketing Case Study: Levi’s Project 501 [...] [...] Social Marketing Case Study: Levi’s Project 501 [...]

]]> By: Social Media Marketing Presentation Resources | Gelfand Design http://www.digitalpodcast.com/podcastnews/2008/04/22/social-marketing-case-study-levis-project-501/comment-page-1/#comment-113068 Social Media Marketing Presentation Resources | Gelfand Design Tue, 27 Jan 2009 17:36:05 +0000 http://www.digitalpodcast.com/podcastnews/2008/04/22/social-marketing-case-study-levis-project-501/#comment-113068 [...] Social Marketing Case Study: Levi’s Project 501 [...] [...] Social Marketing Case Study: Levi’s Project 501 [...]

]]> By: Interacty » Social Networks & Social Influence Marketing http://www.digitalpodcast.com/podcastnews/2008/04/22/social-marketing-case-study-levis-project-501/comment-page-1/#comment-111614 Interacty » Social Networks & Social Influence Marketing Sat, 29 Nov 2008 14:32:41 +0000 http://www.digitalpodcast.com/podcastnews/2008/04/22/social-marketing-case-study-levis-project-501/#comment-111614 [...] 501 Design Challenge (Case Study) (Blogs about it) All these campaigns were of big brands, utilizing an integrated marketing [...] [...] 501 Design Challenge (Case Study) (Blogs about it) All these campaigns were of big brands, utilizing an integrated marketing [...]

]]> By: Truth in Social Marketing Will Set You Free « Hiring The Internet http://www.digitalpodcast.com/podcastnews/2008/04/22/social-marketing-case-study-levis-project-501/comment-page-1/#comment-107564 Truth in Social Marketing Will Set You Free « Hiring The Internet Tue, 23 Sep 2008 14:02:07 +0000 http://www.digitalpodcast.com/podcastnews/2008/04/22/social-marketing-case-study-levis-project-501/#comment-107564 [...] Take this case study from Levi’s Project 501, for instance. Its user-submitted design contest received 134,000 unique visitors and almost 19,000 registered users. In addition, the project racked up 924 social networking/blog badges with more than 30,000 views. [...] [...] Take this case study from Levi’s Project 501, for instance. Its user-submitted design contest received 134,000 unique visitors and almost 19,000 registered users. In addition, the project racked up 924 social networking/blog badges with more than 30,000 views. [...]

]]> By: Nick Huhn http://www.digitalpodcast.com/podcastnews/2008/04/22/social-marketing-case-study-levis-project-501/comment-page-1/#comment-78557 Nick Huhn Thu, 24 Apr 2008 18:08:02 +0000 http://www.digitalpodcast.com/podcastnews/2008/04/22/social-marketing-case-study-levis-project-501/#comment-78557 Thanks for sharing this example, Alex. I'm glad these results are viewed as outstanding by Levi's and the others involved. I think there is more power and more value in the smaller, intimate discussions and transactions than in the shotgun blast of traditional broadcast marketing. This example seems to validate that rationale. Do you know which specific elements of social media were deployed and/or the relative success of each? Thanks for sharing this example, Alex. I’m glad these results are viewed as outstanding by Levi’s and the others involved. I think there is more power and more value in the smaller, intimate discussions and transactions than in the shotgun blast of traditional broadcast marketing. This example seems to validate that rationale.

Do you know which specific elements of social media were deployed and/or the relative success of each?

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