Digital Podcast 46: Personality Not Included
In Digital Podcast 46, we interview Rohit Bhargava, Senior Vice President, Digital Strategy & Marketing for Oglivy’s 360 Digital Influence group, about his new book, Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back.
The book is about why brands need to have a personality, how to avoid being faceless and finding a way to add more authenticity into marketing.
Rohit describes to us how he came to write the book and what he wanted to accomplish. He describes what he means by personality and provides some concrete, actionable suggestions for how to use his ideas in your marketing work.
He argues that personality must be unique, authentic and talkable. We explore what he means by talkable and in the process he reveals a secret about the book that readers will want to know. To hear the secret you will have to listen to the podcast. Pay attention around the half-way point to hear the details.
Rohit also goes into detail about how he is using the ideas in his book to market the book. The ideas he shares are valuable for everyone with something to market. If you’re a CEO who wants to make your marketing more effective, a marketing manager who wants to make a difference, a blogger/podcaster who wants to grow your audience then the ideas and suggestions Rohit makes are worth paying attention too.
Remember be unique, be authentic, be talkable.
You can find out more about Rohit at Influential Marketing Blog and at the book’s web site at PersonalityNotIncluded.com.
You can buy the book at Amazon (affiliate link)
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