http://www.digitalpodcast.com/podcastnews/2008/03/24/outlook-for-the-television-industry-and-digital-media/ Digital Podcast is a new media strategy and podcast production company. As a strategic partner, we work with brands and media companies to define how new media can help meet marketing and content goals. Through research and consulting, we help our clients navigate the new media domains of podcasting, video, blogging and social networking. We help companies develop social marketing strategies, identify specific goals, select the most appropriate media and develop effective ways to engage, activate and monetize their customers and fans. We share our insights, our research and our interviews with media and brand executives on Digital Podcast. We focus on how to use new media to engage, activate and monetize customers and fans. Sat, 17 May 2008 09:16:09 +0000 http://wordpress.org/?v=2.3.1 http://www.digitalpodcast.com/podcastnews/2008/03/24/outlook-for-the-television-industry-and-digital-media/#comment-77835 SurgeFilter Thu, 27 Mar 2008 00:36:19 +0000 http://www.digitalpodcast.com/podcastnews/2008/03/24/outlook-for-the-television-industry-and-digital-media/#comment-77835 I agree with SludgeHeap above; just love this whole 1980s retro scene at the moment. Hulu certainly comes along at the right time and helps me re-live those years. My favorite is the aforementioned 'Airwolf' (funny I also found it on the www.airwolf.tv site too initially), the 80s action adventure show with Jan-Michael Vincent and veteran Ernest Borgnine in the lead roles. Absolute love it! I'm probably going to buy the Airwolf season Box Sets due to watching it again on Hulu, so if that's a perfect example of The Long Tail then there you go... As well as that I'm also enjoying the awesome new, digitally remastered Airwolf soundtrack that they've just released (more Long Tail content) called 'Airwolf Themes' which you can download off Apple iTunes Store, or from their official website where there are great teaser samples, http://www.airwolfthemes.com/ The Airwolf Themes soundtrack is probably a superb example of what will be high quality and lower unit sales compared to the commercial set-ups trying to achieve the same (in their dreams in my opinion). The boutique music labels that release fantastic, fan-craved content like this are the future, so the Big Four better wake up and protect their nipped heels with steel boots, or just run faster. I agree with SludgeHeap above; just love this whole 1980s retro scene at the moment. Hulu certainly comes along at the right time and helps me re-live those years. My favorite is the aforementioned ‘Airwolf’ (funny I also found it on the www.airwolf.tv site too initially), the 80s action adventure show with Jan-Michael Vincent and veteran Ernest Borgnine in the lead roles. Absolute love it! I’m probably going to buy the Airwolf season Box Sets due to watching it again on Hulu, so if that’s a perfect example of The Long Tail then there you go…
As well as that I’m also enjoying the awesome new, digitally remastered Airwolf soundtrack that they’ve just released (more Long Tail content) called ‘Airwolf Themes’ which you can download off Apple iTunes Store, or from their official website where there are great teaser samples, http://www.airwolfthemes.com/
The Airwolf Themes soundtrack is probably a superb example of what will be high quality and lower unit sales compared to the commercial set-ups trying to achieve the same (in their dreams in my opinion). The boutique music labels that release fantastic, fan-craved content like this are the future, so the Big Four better wake up and protect their nipped heels with steel boots, or just run faster.

]]> http://www.digitalpodcast.com/podcastnews/2008/03/24/outlook-for-the-television-industry-and-digital-media/#comment-77681 SludgeHeap Tue, 25 Mar 2008 02:57:56 +0000 http://www.digitalpodcast.com/podcastnews/2008/03/24/outlook-for-the-television-industry-and-digital-media/#comment-77681 The open-access nature of Hulu has me watching all the time, usually while working on something else on the computer. What really suprises me is that I find myself watching shows for which I already own the DVD set. It's just easier and allows me to queue something up in the moment. So in a way the studio is getting double-revenue from me. For example, you mention Airwolf being one of the most downloaded shows. I have watched a few myself, and yes, I have the boxed sets. I actually watch through http://www.airwolf.tv (directly http://series.airwolf.tv/episodes ) because of the value-added content, but it's Hulu and it's wonderful. In contrast, as an iTunes user I have synced with an ipod for quite some time, but allowed myself to dabble only slightly in the pay-for-download arena. My question was simple: Why should I pay as much or more to download the show when I can just buy the boxed set and have something tangible? It is much the same question between buying a music track and the whole CD from a storefront, and perhaps that market can be used as a predictor. In the end, Hulu's client-free access is the most convenient option. The open-access nature of Hulu has me watching all the time, usually while working on something else on the computer. What really suprises me is that I find myself watching shows for which I already own the DVD set. It’s just easier and allows me to queue something up in the moment. So in a way the studio is getting double-revenue from me.
For example, you mention Airwolf being one of the most downloaded shows. I have watched a few myself, and yes, I have the boxed sets. I actually watch through http://www.airwolf.tv (directly http://series.airwolf.tv/episodes ) because of the value-added content, but it’s Hulu and it’s wonderful.
In contrast, as an iTunes user I have synced with an ipod for quite some time, but allowed myself to dabble only slightly in the pay-for-download arena. My question was simple: Why should I pay as much or more to download the show when I can just buy the boxed set and have something tangible? It is much the same question between buying a music track and the whole CD from a storefront, and perhaps that market can be used as a predictor.
In the end, Hulu’s client-free access is the most convenient option.

]]>