Comments on: Think Publishing, Not Podcasting http://www.digitalpodcast.com/podcastnews/2008/03/20/think-publishing-not-podcasting/ Digital Podcast focuses on using new and social media to build real businesses. We help publishers build new media businesses that use best practices to market content, build audience and monetize the results. Give us a call at 562-824-5193. Sat, 06 Feb 2010 04:13:46 -0500 http://wordpress.org/?v=2.9.1 hourly 1 By: Sallie Goetsch (rhymes with 'sketch') http://www.digitalpodcast.com/podcastnews/2008/03/20/think-publishing-not-podcasting/comment-page-1/#comment-77858 Sallie Goetsch (rhymes with 'sketch') Fri, 28 Mar 2008 00:39:24 +0000 http://www.digitalpodcast.com/podcastnews/2008/03/20/think-publishing-not-podcasting/#comment-77858 Do we <em>care</em> if podcasting is an industry? What would it get podcasters? Does calling podcasting an industry (separate from publishing, or media, or communications) just attract more people looking for a way to get rich quick on the Internet? Podcasting is a tool for communication. Indeed, it's a delivery mechanism for types of files we've had for ages: video, audio, PDF, etc. It's a wonderful thing. I love it. I love the way it has allowed niche producers to flourish. But most people who use e-mail and telephones don't make money from them directly. Indeed, most people who publish business books don't make much from book sales. And most businesses of any kind fail in the first two years. Some people will make money from podcasting by providing the right content to the right audience. Some people will make money by providing services to podcasters. (The existence of such people does not make podcasting an industry; many companies make piles of money providing goods and services to hobbyists of all kinds.) Podcasting does not have to be an industry for people to make money from it. And insisting that podcasting is (or should be) an industry then opens it up to standards and regulations, which are the last thing most podcasters want. Oh, and don't forget monopolies. So just who was it that wanted podcasting to be an industry, and why? Do we care if podcasting is an industry? What would it get podcasters? Does calling podcasting an industry (separate from publishing, or media, or communications) just attract more people looking for a way to get rich quick on the Internet? Podcasting is a tool for communication. Indeed, it’s a delivery mechanism for types of files we’ve had for ages: video, audio, PDF, etc.

It’s a wonderful thing. I love it. I love the way it has allowed niche producers to flourish. But most people who use e-mail and telephones don’t make money from them directly. Indeed, most people who publish business books don’t make much from book sales. And most businesses of any kind fail in the first two years.

Some people will make money from podcasting by providing the right content to the right audience. Some people will make money by providing services to podcasters. (The existence of such people does not make podcasting an industry; many companies make piles of money providing goods and services to hobbyists of all kinds.) Podcasting does not have to be an industry for people to make money from it.

And insisting that podcasting is (or should be) an industry then opens it up to standards and regulations, which are the last thing most podcasters want. Oh, and don’t forget monopolies.

So just who was it that wanted podcasting to be an industry, and why?

]]> By: Jim Kukral http://www.digitalpodcast.com/podcastnews/2008/03/20/think-publishing-not-podcasting/comment-page-1/#comment-77621 Jim Kukral Fri, 21 Mar 2008 20:55:37 +0000 http://www.digitalpodcast.com/podcastnews/2008/03/20/think-publishing-not-podcasting/#comment-77621 Yeah, pretty much any form of "providing content" online is a publishing model. Lots of different ways to monetize those models. Podcasting is one that still hasn't been figured out yet. I do a daily video show on my blog about online marketing and entrepreneurism, and I'm also a veteran marketer and salesperson, and I have to be honest, even for me, it's tough to sell ads on video/audio in any publisher model. Personally I just don't advertisers "buy it" yet. Sorry for the pun. :) Yeah, pretty much any form of “providing content” online is a publishing model. Lots of different ways to monetize those models. Podcasting is one that still hasn’t been figured out yet.

I do a daily video show on my blog about online marketing and entrepreneurism, and I’m also a veteran marketer and salesperson, and I have to be honest, even for me, it’s tough to sell ads on video/audio in any publisher model. Personally I just don’t advertisers “buy it” yet. Sorry for the pun. :)

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