YouTube – Now a Video Management and Delivery Platform

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YouTubeYouTube announced the launch of YouTube Everywhere. This opens up YouTube services and functionality to be used on every website or application that wants to integrate with YouTube and use its services. You can set it up so that your users can upload videos to YouTube and never leave your site. You can retrieve your user’s videos and play them on your site, with a player that you get to brand. You can add/edit user and video metadata (titles, descriptions, ratings, comments, favorites, contacts, etc).

This move means that anyone can build a YouTube like capability into their website or application and take advantage of YouTube’s full capabilities and you can do it for free. This is an amazing tool kit that will allow people to build all kinds of interesting applications. All of this will be great to see.

There are also a number of other big implications:

  • It increases rate at which GooTube will become the central repository for video content on the web.
  • Google will become the largest content delivery network we’ve ever seen. This is bad news for the other players in video distribution business, such as Britecove or Maven Networks.
  • And it could be bad news for players such as Akamai, if Google gets way ahead and opens up its content delivery network further.
  • GooTube will collect enormous amounts of data about what’s happening with video everywhere on the net and that will be really valuable to advertisers.
  • Everything everywhere will speed up a lot, and that means publishers and developers better figure out how they compete in that world.
  • Flash/Adobe just increased in value as this will increase the dominance of Flash even further.

Here’s the video version of the release:

Leave a comment with other implications or applications you would like to see people build with this.

You can find more discussion at Techmeme.

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[tags]YouTube, Google, online video[/tags]

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