Jim Benedetto, Vice President of Technology for MySpace, presented a technical overview of MySpace’s Developer Platform. The presentation covered where MySpace is now and where they are headed in opening up the MySpace API.
MySpace has had a history of a strong ecosystem
MySpace values are driving there developer platform.
MySpace API overview
Leveraged existing technologies
Security, Privacy and Safety
Applications will go through safety review process makes sure it doen’t spread bad or rogue code or viruses, keeps data secure and protects against rogue actions from other users
Apps will be governed by same privacy controls that are in place for members
will be using new technology to ensure that applications are safe for end ocnsumers
Balancing Virality and user Experience
Virality vs User Experience
Spam based growth is not needed for good applications
Measured approach to application growth
Restrictive early on, slowly increase communications channel
[tags]gspwest08, graphing social, MySpace[/tags]