http://www.digitalpodcast.com/podcastnews/2008/03/04/designing-viral-applications/ Digital Podcast focuses on using new and social media to build real businesses. We help publishers build new media businesses that use best practices to market content, build audience and monetize the results. Give us a call at 562-824-5193. Wed, 09 Jul 2008 02:42:35 +0000 http://wordpress.org/?v=2.5.1 http://www.digitalpodcast.com/podcastnews/2008/03/04/designing-viral-applications/#comment-75563 Alex Nesbitt Wed, 05 Mar 2008 15:54:41 +0000 http://www.digitalpodcast.com/podcastnews/2008/03/04/designing-viral-applications/#comment-75563 I think the point being made on the panel was that you now have the ability to get right into the customer's discussion flow. Find the groups of customers you are interested in. Join the conversation. You will see first hand what they are doing, what they are finding hard to do and be able to get feedback from them before beginning on development. This same dynamic will also give you distribution once you have built a product for them. If you are part of their community, it will be a natural for you to introduce the product and if they like it they will become your salesforce. I think the point being made on the panel was that you now have the ability to get right into the customer’s discussion flow. Find the groups of customers you are interested in. Join the conversation. You will see first hand what they are doing, what they are finding hard to do and be able to get feedback from them before beginning on development. This same dynamic will also give you distribution once you have built a product for them. If you are part of their community, it will be a natural for you to introduce the product and if they like it they will become your salesforce.

]]> http://www.digitalpodcast.com/podcastnews/2008/03/04/designing-viral-applications/#comment-75550 Jacob Skir Wed, 05 Mar 2008 10:55:55 +0000 http://www.digitalpodcast.com/podcastnews/2008/03/04/designing-viral-applications/#comment-75550 Alex, this point of yours: 'Now instead of starting with the product, you can start from the customer and work back through the social networks as distribution channels' - is interesting. Still I would like to see examples how exactly you do it. Alex,
this point of yours: ‘Now instead of starting with the product, you can start from the customer and work back through the social networks as distribution channels’ - is interesting. Still I would like to see examples how exactly you do it.

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