In Digital Podcast 39, we interview David Bloom. David is Associate Dean and Chief Communications Officer at USC’s Marshall School of Business. I met David at an event USC’s Marshall School hosted during the Los Angeles Technology Week. David described some the social media initiatives being used by the University to communicate with potential students, students and alums.

The USC Marshall School of Business is an important part of the University with programs that run the gamut from undergraduate to graduate business programs. USC Marshall has over 5,700 students, numerous graduate programs and 70,000 alumni. The University has been very active in using social media to enhance their communication programs and we thought the world ought to know more about how large organizations can use these new tools to engage and activate their respective community’s.

David was kind enough to spend about an hour with us describing how USC Marshall is using social media, how they manage the process and decide what to pursue. USC Marshall is on YouTube with USCMarshall channel, it’s on iTunes with it’s own podcast channel and it’s adding social networking capabilities to it’s website. We discuss some of the ways they are coordinating communications across the channels to maximize the returns from the long tail of PR. We also have a great discussion about objectives and the decision making processes as it relates to social media.

David’s experience with communications for both businesses and universities provides a unique perspective on the opportunities and the challenges of using social media for communicating and building communities. If you are interested in using social media for corporate or not-for-profit communications and PR this is the podcast for you.

 

 Digital Podcast 39 [53:14m]: Play Now | Play in Popup | Download (533)

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