Digital Podcast 38: ExpoTV’s David Becker on Managing Risk in Social Marketing Campaigns
In Digital Podcast 38, we interview David Becker, Chief Marketing Officer at ExpoTV.com. ExpoTV is all about consumer generated video product reviews both on line and on TV. ExpoTV covers just about any product you can imagine with about 250,000 reviews.
If you are interested in producing a social media marketing campaign that uses user generated content this podcast is for you. David discusses the concerns advertisers have about marketing around user generated content and some of the steps marketers can take to mitigate the risks. He provides case studies from other companies that show how they have managed to produce successful social marketing campaigns. David has suggestions about how to connect with super fans and turn them into allies that will make social marketing work for you.
David Becker is ExpoTV’s Chief Marketing Officer. Prior to Expo, David served as president and COO for Beliefnet.com, a spirituality and self-help web site. David also founded Backslap Entertainment, a user-generated content production and syndication company backed by Fremantle, producers of American Idol. David was also President and COO of Uproar.com.
Technorati Tags: social media marketing, user generated content, super fans, advertising, David Becker, ExpoTV
March 3rd, 2008 at 9:41 am
Would you please check out our website to see if this is something that your organization might be interested in. I am the Dr. Martin Luther King Jr. Award winner here in South Bend, Indiana. We would like to work with organizations like yours. I can be reached at (574) 272-7508 Thanks and God Bless,
David A. Frank