As part of our Super Fan series, we interview Tim Westergren, founder and Chief Strategy Officer of Pandora, about how Pandora works and what they are doing to engage and activate their community.

Pandora is a popular music recommendation service built on the Music Genome Project. It’s a fantastic service for discovering music and well worth a try if you have not experienced Pandora.

We discuss the importance of having a good product and connecting with fans. Tim speaks about how he has traveled the country to learn from Pandora’s fans and how he uses Town Hall meetings to get feedback directly from the fans. They started small with just six people in these Town Hall meetings and now have meetings where as many as 400 people show up to meet with Tim.

The lesson learned is that the effect of proactively communicating personally and sincerely with people is an incredibly powerful force in turning people into evangelists.

 

 Digital Podcast 35 [32:09m]: Play Now | Play in Popup | Download (614)

Technorati Tags: Tim Westergren, Pandora, Super Fans