Wizzard Media, a large podcasting network and a division of Wizzard Software, today announced the company recorded one billion podcast download requests in 2007, a milestone for Wizzard Media, its podcasting clients and the podcasting industry. Wizzard Media, comprised of podcast-hosting services Libsyn, Switchpod and Blast Podcast, received an average of 2.75 million requests for podcast episodes per day in 2007, a nearly 300% increase over the daily average in 2006.

The Company attributes this substantial increase in download requests to the growing popularity of these internet radio and television style shows with consumers. According to demographic survey data collected by Wizzard Media, nearly 40% of respondents are new podcast audience members and have been watching or listening to podcasts for less than one year.

And it’s not just listeners. Advertisers are increasing their use of podcasts as part of their advertising initiatives. According to a fall 2007 survey conducted by Advertiser Perceptions, 30% of advertisers and agency media executives polled have included podcasts as part of their advertising plans for the next six months, up 6% from their spring 2007 survey.

Go forth and Podcast

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