Can Social Media Marketing Break a New Artist?
There’s a contest over at MySpace. It’s called Crash the Super Bowl and it’s a contest to win a record contract and a 60 second video to be played at the next Super Bowl. The contest is down to 10 artists and the clock is ticking down in this round of voting.
Kina Grannis, one of the 10 artists still in the running, is working hard to win. She has her blog, Two Weeks for Kina, going full steam and she has made a play to get out the tech vote using social media marketing. With the help of Digg, TechCrunch and Robert Scoble she seems to be breaking out with the tech fans. The Cute Girls Sing Awesome Song About Digg post at Digg has over 4000 votes as I write this and is the top post of the day. TechCrunch has picked up the story, Scoble has added the post to his shared feeds and Kina should get a lot more support from the tech fans. In the time it took to write these few lines the post at Digg has climbed to 4,185. The views at YouTube have climbed to over 36,000.
Here’s the video Gotta Digg
And the lyrics:
When I’m feeling lazy, at school or when I work
I sneak to my computer, and then I like to shirk
I don’t go online shopping, I don’t email with my mom
I open up my browser, and go to digg-dot-comChorus: Gotta digg, gotta digg, gotta digg
Gotta make this story big!
Did you hear that awful sound?
Another server’s down!I always dig up Apple, and I bury Microsoft
But when I said I was a girl, all the diggers scoffed
And when I see those stories about Senator Ron Paul
I don’t even RTFA; I just digg them all!Chorus: Gotta digg, gotta digg, gotta digg
Gotta make this story big!
Did you hear that awful sound?
Another server’s down!The fanboys can be tiresome, they always are outspoken
And if you’re listening Kevin Rose, the comment system’s broken!
I know digg isn’t perfect, but be thankful for what we’ve got
It’s just like daddy always says: “At least it’s not Slashdot!!!”Chorus: Gotta digg, gotta digg, gotta digg
Gotta make this story big!
Did you hear that awful sound?
Another server’s down!
So why not, vote for Kina.
Technorati Tags: Kina Grannis, social media, digg, social media marketing, crash the super bowl, discovery, music








