http://www.digitalpodcast.com/podcastnews/2007/11/26/are-ads-as-content-the-future-of-advertising/ Digital Podcast focuses on using new and social media to build real businesses. We help publishers build new media businesses that use best practices to market content, build audience and monetize the results. Give us a call at 562-824-5193. Wed, 11 Nov 2009 20:29:23 -0500 http://wordpress.org/?v=2.8.5 hourly 1 http://www.digitalpodcast.com/podcastnews/2007/11/26/are-ads-as-content-the-future-of-advertising/comment-page-1/#comment-103464 Marketing 2.0: Using Social Media to Talk to and Energize the Groundswell Tue, 15 Jul 2008 19:38:28 +0000 http://www.digitalpodcast.com/podcastnews/2007/11/26/are-ads-as-content-the-future-of-advertising/#comment-103464 [...] Blendtec is a great example. They sell commercial grade blenders, and their decision to make videos began when the marketing executive saw the CEO trying to blend 2×4s to test out the blenders and decided he should record it. So they spent a few thousand dollars buying stuff to blend and then creating videos. The videos have become a YouTube hit with over 7 million views and 20+% sales growth. (See also Digital Podcast’s Are Ads as Content the Future of Advertising?) [...] [...] Blendtec is a great example. They sell commercial grade blenders, and their decision to make videos began when the marketing executive saw the CEO trying to blend 2×4s to test out the blenders and decided he should record it. So they spent a few thousand dollars buying stuff to blend and then creating videos. The videos have become a YouTube hit with over 7 million views and 20+% sales growth. (See also Digital Podcast’s Are Ads as Content the Future of Advertising?) [...]

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