Howard Lindzon, the creator of Wallstrip ( a stock market video podcast purchased by CBS for a reported $5 million ), was the kickoff keynote for the Podcast and New Media Expo. Tim Bourquin, founder of the Expo, interviewed Howard to find out more about his experience.
Howard’s approach was to produce focused content that had strong appeal to his core target market, hedge fund managers. He decided on short, appealing video that hedge fund managers would talk about creating a viral effect for the show.
He posted it everywhere they could to extend exposure. He spoke about the difficulty of getting advertising sponsors as a start up and how hard it was. He described how this changed when CBS purchased the show.
The show had 20-25,000 people watching the show at the time CBS purchased the program. He described how important the community is to the success of the show, he attributed 80% of the success to the community they built around the show. From start-up to selling to CBS, was about 8 months. He didn’t regret making the decision to sell because he knew his partners had lots of other opportunities and this was a way to create a win for all.
[tags]Wallstrip, Howard Lindzon, Podcast Expo, Podcast and New Media Expo[/tags]