In an effort to track who is using their content, Reuters has contracted with a company called Attributor, which will fingerprint original Reuters content and continuously monitor billions of web pages.

The service will be used by Reuters to pursue new online content syndication opportunities, protect the value of its original content investment and offer increasingly focused products to the market and its customers.

Here’s a video demo of the Attributor service, which might be useful if you need to track where your content is being used.