Sirius in your Mercedes
Mercedes-Benz USA is expanding its commitment to Sirius Satellite Radio. The pair plan to offer Sirius options within 80 percent of new Benzes this year, and 90 percent by the end of 2008. Additionally, the luxury leader will now position Sirius as a standard feature on the S-Class and CLS model lines, a move that broadens existing packages involving SL-Class, CL-Class, AMG and 600 series vehicles. “We are happy to see Sirius go standard across so many Mercedes-Benz vehicle models,” enthused Mel Karmazin, chief executive of the satellite provider. Sirius will continue to offer six months of free service to Mercedes customers, a concept that aims to lure longer-term listening relationships. The stepped-up Mercedes commitment follows a string of refreshed dashboard deals with Sirius, including those involving Lincoln, Mitsubishi, and Audi.
