Viacom signs licensing deal with Joost

by Alex Nesbitt

The Wall Street Journal Online is reporting that Viacom has signed a licensing deal with Joost, the P2P video platform formerly known as The Venice Project.

Just two weeks after ordering its content to be pulled from YouTube, Viacom Inc. announced a broad licensing deal with Joost, a new Internet service that specializes in commercial video content.

The deal, which follows the recent collapse of similar talks between Viacom and YouTube parent Google Inc., involves licensing hundreds of hours of programming from Viacom cable networks such as MTV, Comedy Central and Spike as well as movies made by the company’s Paramount studios.

Viacom will contribute both current and archival programming to the venture, including programs such as “Real World,” “Laguna Beach,” “Beavis & Butthead” and “Flavor of Love.”

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