Comments on: Podcast Advertising to Grow from $80 million to $400 million http://www.digitalpodcast.com/podcastnews/2007/02/13/podcast-advertising-to-grow-from-80-million-to-400-million/ Digital Podcast focuses on using new and social media to build real businesses. We help publishers build new media businesses that use best practices to market content, build audience and monetize the results. Give us a call at 562-824-5193. Fri, 04 Jul 2008 08:11:30 +0000 http://wordpress.org/?v=2.5.1 By: alex http://www.digitalpodcast.com/podcastnews/2007/02/13/podcast-advertising-to-grow-from-80-million-to-400-million/#comment-42665 alex Tue, 13 Feb 2007 21:42:22 +0000 http://www.digitalpodcast.com/podcastnews/2007/02/13/podcast-advertising-to-grow-from-80-million-to-400-million/#comment-42665 Todd, That's great to hear. My understanding is that regular radio gets about $5 cpm and TV gets $30 cpm. I'm sure if you can deliver a highly target demo/audience you can get a lot more. If anyone else has some data on this it would be great to share. Alex Todd,

That’s great to hear. My understanding is that regular radio gets about $5 cpm and TV gets $30 cpm.

I’m sure if you can deliver a highly target demo/audience you can get a lot more. If anyone else has some data on this it would be great to share.

Alex

]]> By: todd cochrane http://www.digitalpodcast.com/podcastnews/2007/02/13/podcast-advertising-to-grow-from-80-million-to-400-million/#comment-42662 todd cochrane Tue, 13 Feb 2007 20:13:35 +0000 http://www.digitalpodcast.com/podcastnews/2007/02/13/podcast-advertising-to-grow-from-80-million-to-400-million/#comment-42662 First of all no advertising deals in the podcasting space are being done at $10.00 CPM that is a insult if people are accepting deals at that level they are doing themselves a grave injustice. The CPM deals we have been doing well exceed this number by multiple factors. The audiences are high targeted and highly involved. First of all no advertising deals in the podcasting space are being done at $10.00 CPM that is a insult if people are accepting deals at that level they are doing themselves a grave injustice.

The CPM deals we have been doing well exceed this number by multiple factors. The audiences are high targeted and highly involved.

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