Radio Disney to Produce Ad Supported Podcasts
AdAge is reporting that Radio Disney will be producing advertising supported content. Radio Disney focuses on the 6-14 year old segment and has been repacking existing content into podcasts. So far there have been 170,000 downloads of Radio Disney podcasts.
The ad supported version of the podcasts will start in June and will have inserts into the weekly podcasts. Video game company THQ is the first advertiser to sign on.
