Comments on: Podcast Advertising Spend Estimated to Reach $80 Million this year http://www.digitalpodcast.com/podcastnews/2006/02/28/podcast_advertising_spend_estimated_to_r/ Digital Podcast focuses on using new and social media to build real businesses. We help publishers build new media businesses that use best practices to market content, build audience and monetize the results. Give us a call at 562-824-5193. Wed, 11 Nov 2009 20:29:23 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: dave http://www.digitalpodcast.com/podcastnews/2006/02/28/podcast_advertising_spend_estimated_to_r/comment-page-1/#comment-60 dave Mon, 06 Mar 2006 12:39:36 +0000 431717882#comment-60 This report, which is being quoted endlessly around podcast sites and even within mainstream business news is flawed. It does not understand the evolving (and expanding) nature of what "podcasting" encompasses: * Audio * Video * Broadcast content moving to video podcasting * Local/Regional podcast growth (news) * Wireless (audio podcast signals are flowing to wireless in test markets now -- so, by Year-End?)... Who ever wrote the eMarketer report should go back and delve into this deeper. "Podcasting" now slams into a number of converged spaces, and this overly simplistic report should be thrown out. Certainly, it should be put into some context by anyone who is quoting it or hyping it. This report, which is being quoted endlessly around podcast sites and even within mainstream business news is flawed. It does not understand the evolving (and expanding) nature of what “podcasting” encompasses:

* Audio
* Video
* Broadcast content moving to video podcasting
* Local/Regional podcast growth (news)
* Wireless (audio podcast signals are flowing to wireless in test markets now — so, by Year-End?)…

Who ever wrote the eMarketer report should go back and delve into this deeper. “Podcasting” now slams into a number of converged spaces, and this overly simplistic report should be thrown out. Certainly, it should be put into some context by anyone who is quoting it or hyping it.

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