TV Week is reporting that NBC’s “The Office” delivered a 5.1 rating last Thursday among adults 18 to 49, the increase amounted to about a 31% bump that the NBC credits to the show’s popularity as an iPod download.
The series is NBC’s top-performing video podcast available on Apple’s iTunes, where it has been available since Dec. 6.
“The Office” has accounted for one-third of all the NBCU downloads on iTunes.
ABC has also seen a ratings increase for both “Lost”, with a 15 percent rise, and “Desperate Housewives”, with a 7 percent rise.
The 14 million iPods and 8 million TV shows sold last quarter seem to be making a real difference.