Motel 6’s Tom Bodett has a Podcast
Accor North America announced today that radio personality and Motel 6 spokesperson Tom Bodett premiered in the motel chain’s first podcast.
The tongue-in-cheek podcast, titled “Top 6 Reasons to Stay at a Motel during the Holidays†is available for download on Accor North America’s Web site, www.accor-na.com. Accor North America is one of the first major hotel companies to reach out to consumers through this new medium.
The podcast can be found on Digital Podcast at this link to the podcast
“Podcasting is a new way for people to gather information based on their own preferences and timing,†said Eric Studer, vice president of advertising and promotions for Motel 6. “The podcast format allows consumers an expanded focus on topics or personalities that are not covered in traditional media. It allows us an opportunity to communicate with our existing customers and potential customers in a fun, innovative way.â€
In the humorous podcast, award-winning Motel 6 spokesperson Tom Bodett counts down the top six reasons to stay at a motel instead of with your relatives this holiday season. One of the reasons being, “You, not grandma’s poor circulation, control the temperature.â€
“We thought we would have some fun during the holidays and who better to have featured in our first podcast than Tom Bodett,†said Studer. “People have such an affinity for Bodett’s voice; there is an association with him and Motel 6 from his famous “We’ll leave the light on†ad campaign. Guests also hear his voice first thing in the morning as part of their wake-up call.â€
Accor North America plans to offer more podcasts in the future covering a range of topics, including tips on traveling with your pet, how to plan a road trip and how to participate in hotel franchising.









