The Creative Archive is a BBC led initiative to provide access to public service audio and video archives in a way that allows the British public to find, share, watch, listen and re-use the archive as a fuel for their own creative endeavours. In other words, you can rip, mix and share the BBC.

The BBC, the bfi, Channel 4 and the Open University set up the Creative Archive Licence Group to make their archive content available for download under the terms of the Creative Archive Licence - a single, shared user licence scheme for the downloading of moving images, audio and stills. If you wish to share, watch, listen and re-use this content as a fuel for your own creative endeavours you must comply with the terms and conditions as set out in the Creative Archive Licence. For example, you must agree that you will only use the material for non-commercial purposes.