Impact of the Audio/Video Web
AdAge is conducting an online poll asking Will the video iPod change TV advertising as we know it? When I took the poll the 68% said yes.
I sent the following editorial comments to AdAge:
Podcasting is already a major breakthrough technology for advertising. Every organization now has the ability to make 30 minute ads that their core interest group wants to listen to. Video casts will expand that to everyone who has a marketing message that can be conveyed via video. This changes the playing ground from advertising going through the gatekeepers of tv, radio, cable etc to everyone being able to publish and distribute advertising. We are looking at a change for audio and video distribution that is as big as websites were for the distribution of text and images. This is the birth of the audio/video web.









