International Nanocasting Alliance issued a press release titled “Commercial Podcasting Survey Shows Strong Support for Global Standards”

In the survey of 290 commercial podcasters, 83% said that standards for podcasting are absolutely important to advertisers, sponsors, investors or clients.

52% said that work is needed in the area of content quality

76% said that there are best practices being used by some podcasters that could benefit all if they were identified and broadly embraced

3% said that setting standards would create a loss of the core benefits and value that podcasting brings to audiences, while 31% said it would not, and 45% said maybe.