by Andrew Krainin
Charlene Li is an Analyst at Forrester Research and co-author of the new book, Groundswell: Winning in a World Transformed by Social Technologies.
In this podcast, Charlene describes how marketing is evolving from highly controlled one-way messaging to a much less controlled process of creating relationships with consumers. In particular, she outlines how one of the best-known and most successful consumer tech brands, Apple, breaks the rules for engaging the groundswell, and the risks that other brands face if they follow Apple’s lead.
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by Andrew Krainin
Andrew and Alex covered Forrester Research’s Marketing Forum 2008. Charlene Li and Josh Bernoff co-authored the new book, Groundswell: Winning in a World Transformed by Social Technologies.
In their presentation, Charlene and Josh overview their POST framework for using social networks and share a number of bite-sized case studies of how brands like Procter & Gamble, Ernst & Young, and Loblaws effectively use social media to talk with and energize their customers. They also uses Dell’s experience to illustrate the importance of tackling social media one application at a time, with high level executive support, and getting it right before moving on to the next initiative.
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by Alex Nesbitt
Do you like to talk about the news? Want to find other people in your neck of the woods that also like to talk about the news? If so, you should check out Topix.
At the spring Digital Hollywood, I interviewed Chris Tolles, CEO of Topix, to discuss the social news site.
Chris describes how Topix takes news feeds from a vast array of news sites and uses sophisticated algorithms to process the news into locations and categories. The result is the Topix news feed. Want to find local news just put in your zip code and you get a filter which presents news relating to your area.
The really interesting part about Topix is the conversation about the news.
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by Andrew Krainin
Saturday’s NY Times Television story, You’ve Seen the YouTube Video; Now Try the Documentary, describes a viral video’s journey from YouTube to National Geographic Channel. It’s an extraordinary video of a herd of buffalo fighting off a pride of lions and a croc to save one of its calves, and the video’s adventure is almost as fascinating as the battle footage, with its viral popularity and National Geographic’s interest triggered by an incidental upload to YouTube because it was cheaper and easier than burning a DVD and mailing via USPS.
The New York Times story speaks to the growing power and influence of the internet and YouTube relative to broadcast television. But there’s also a meta-story that reinforces the challenge that traditional media companies face as they come to terms with the internet.
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by Alex Nesbitt
Microsoft has officially dropped it’s bid to buy Yahoo. It took quite a long time for Microsoft to see the light and it may only have been Yahoo holding out for a higher price that finally killed the deal.
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by Alex Nesbitt
John Batelle of Federated Media interviewed Marc Andreessen, founder of Netscape, Loudcloud and Ning. Marc talks about his experience at Netscape, his new start up Ning, Bill Gates and his comments about the upcoming nuclear winter.
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by Alex Nesbitt
In this interview at the Web 2.0 Expo, Slide CEO Max Levchin talks about Slide, what makes it work and his secret sauce for success.
Learn how a maker of web widgets and social network applications is worth $500 million.
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by Alex Nesbitt
In what was certainly the funniest and most enjoyable presentation at Web 2.0 Expo, Dan Lyons AKA Fake Steve Jobs, discusses how he came to start the Fake Steve blog and explains why he thinks it works. Thanks to the Web 2.0 team for putting together this video and the other videos from the Web 2.0 Expo.
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by Alex Nesbitt
Tim O’Reilly interviews Jonathan Schwartz, CEO of Sun. Sun pioneered the phrase the network is the computer.
Tim asks Jonathan about how he uses blogging to help run Sun, what he thinks about cloud computing, the acquisition of MySQL, the challenges of power consumption and the importance of data in the world of the networked computer.
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by Alex Nesbitt
Yahoo’s CTO Ari Balogh opened his speech at Web 2.0 Expo speaking about about 3 big bets: being the most important starting point for the web, being a must buy advertising property and being open.
In his speech Ari, describes Yahoo’s New Open Strategy called Y! OS.
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