Summary: Your shownotes are the life of your Internet home for your podcast. Writing and posting them effectively will give you several benefits. 1. Start with your outline first (yes, redundant) 2. Include all links and references 3. Use headings for hierarchy 4. Represent your content with summaries 5. Insert illustrations for appeal and understanding 6. Write an excerpt 7. Don’t repeat yourself 8. Make your shownotes easy to get to 9. Remind listeners how to connect and respond with feedback Follow links: Twitter, Facebook, Google+, etc. Subscribe links: iTunes, RSS, email newsletter, etc. Feedback options: phone number, email address, etc. Read Mashable's 7 Best Practices for Improving Your Website’s Usability. 7 benefits of good shownotes Having good shownotes: 1. makes your content accessible and more consumable, 2. provides the resources your listeners want (plus opens opportunity for making money through relevant affiliate links) 3. draws listeners back to your website (your Internet home), 4. cross-promotes your other content, 5. increases the life of your content, 6. encourages listeners to respond, and 7. improves findability with search engines and within your site. PodCamp Cincinnati's registration just opened. http://podcampcincinnati.com Ask your questions or share your feedback Call (903) 231-2221 to leave a voicemail Email feedback@Noodle.mx (audio files welcome) Fully shownotes at http://theaudacitytopodcast.com/47
