Madog in Motion, Episode 10: “Why you?” in 7 words or less




Madog in Motion show

Summary: (http://madog.ca/madoginmotion/wp-content/uploads/2010/11/Blueprint-Co-Founders-150x150.jpg)In this episode of “Madog in Motion (http://www.madog.ca/madoginmotion)”, Steven had the opportunity to chat with two leaders in the strategic planning field, Ken Aber and Ian Chamandy – co-founders of Blueprint (http://www.theblueprint.ca). This show will certainly be of interest to non-profits, corporate organizations and individuals alike, as Ian and Ken brush away the clutter of this sometimes convoluted but necessary process, and explain their sensible blueprint approach to business architecture. As they succinctly state on their website, “Blueprinting was created out of our shared passion for planning and our shared frustration with the traditional method…We decided when we started Blueprint that we had to throw out the old method and recreate planning from scratch.  Our starting point for creating Blueprinting was our belief that if you can’t describe what you are selling in seven words or less, you are losing sales.” For more information on Blueprint, please visit: theblueprint.ca (http://www.theblueprint.ca)