Madog in Motion, Episode 14: “Steam Whistle Brewing”, A Canadian beer with World-Class Results

Summary: (http://madog.ca/madoginmotion/wp-content/uploads/2011/02/greg_taylor_2-150x150.jpg) Greg Taylor is one of the founding members of Steam Whistle Brewing, a company that focuses on making one beer, “A Premium Pilsner that Canadians can be proud of”. Greg, along with Cam Heaps, leads the creative collaboration Steam Whistle is known for, resulting in the brewery’s many original marketing propositions. Greg’s touch at human relations has helped to form the company’s unique culture and to lead their winning sales team. This truly innovative brewing company prides itself on producing world-class results, requiring focus and dedication. For that reason they developed a distinctive recipe for a single brand, based on Europe's renowned brewing standards. Steam Whistle has also taken a very environmentally conscious approach to beer-making, which all begins with the signature green beer bottle itself. Tune in to a great interview with Greg Taylor and learn more about this fascinating Canadian company: its humble beginnings, growth and innovative approach to beer-making. Please also check out Steam Whistle’s website, which has some great information on the beer-making process, its company philosophy and love for all things environmental, CLICK HERE (http://www.steamwhistle.ca/).