Nethercoat: rebranding the RSPB




The Experienceology podcast show

Summary: 28-minute interview with Ivan Nethercoat, Training 8 Interpretation Manager, People Engagement Department, for the RSPB (Royal Society for the Protection of Birds). Nethercoat covers the recent re-branding efforts of the RSPB, including training brand advocates within the organization.  He also explains how they are integrating conversational interpretation into the experience at their visitor centers