Summary: Although corporations recognize social media as a powerful tool for talent recruitment, customer engagement and sharing information, many organizations find their social media initiatives fail. According to Christine Eberle, contributor to The Social Media Management Handbook, this is often due to executive resistance or lack of collaboration across a multi-generational workforce. In this episode of Edgewise, Christine explains how companies can overcome these hurdles and leverage social media to facilitate conversations across silos, creating an inspired, engaged and aligned corporate culture. Christine Eberle is Executive Director in the Accenture Talent and Organization Performance Practice. Accenture is a global management consulting, technology services and outsourcing firm with clients in more than 120 countries. For additional training on this topic, consider these AMA seminars: *Leveraging Social Media to Engage Customers and Build Your Brand *Making Sense of Web 2.0: Leveraging Social Media in Your Organization *Social Media for Managers: New Tools for Communication, Innovation and Collaboration To learn more, read these AMACOM Books: *The e-Policy Handbook, by Nancy Flynn *Digital Engagement, by Leland Harden and Bob Heyman *The On-Demand Brand, by Rick Mathieson
