Social Media and the Non-Profit - How Social Media is vital to fraternal organizations

Summary: Social Media has surpassed the expectations of those who declared it a passing trend and it has become a vital component of any individual or business that wants to build their brand and broadcast their message to an ever increasing audience. This is more than Mafia Wars, Bejeweled, or "what famous actor are you" test. This is the creation and delivery of a messages and content that readers will grow to trust, will grow to rely upon, and will look to for opinion. Social Media is not going away and that both For Profits and Non Profits need to understand the important role it plays in communicating their unique brand message. Why is participating in Social media important? By participating, organizations are able to project their own message and content and have conversations with other people about it. Joining us this week on Masonic Central are two guests who are experts in the field of Social Media and Marketing Communication: Br. Giles Crouch who has nearly 20 years of marketing communications experience, is co-founded of MediaBadger, a Social Media & Web PR firm. He is an active Mason for 10 years, and is presently Worshipful Master of Ad Astra Lodge in Halifax, Nova Scotia, and Br. Glen Gilmore, better known in social media circles as "Trend Tracker.". Glen is a social media consultant who is currently listed in the "Top 100 Twitter Elite" as established by TwitterGrader. He is one of the most followed people on Twitter focusing on the subject of social media. He serves as the Social Media Director for the New Jersey Hall of Fame. Glen has been a Mason for over 20 years and is also a member of the Scottish Rite. Brothers Giles and Glen will compare notes with Dean and Greg on the growing role of Social Media's message and brand building power and why it is a vital component to every non-profits strategy to connect with the world.