786: Why It Pays to Be Bold with App Monetization with Guilhem Duche




App Marketing by App Masters show

Summary: <p>Today's guest is the Co-Founder and CPO of a popular European dating app called Once. You will discover how linking to articles in their FB Ads lead to lower CPIs, how they generated PR from their user surveys and how they broke from their value proposition when they monetized.</p> <p><a href="https://twitter.com/theguiguito">Guilhem Duche</a> is the Co-Founder and CPO of a European dating app called <a href="https://getonce.com">Once</a>.</p> <p><strong>Show Notes:</strong></p> <p>- <a href="https://www.zendesk.com/">Zendesk</a></p> <p>- Fav app: <a href="https://www.youtube.com/">YouTube</a></p> <p>***************</p> <p><a href="http://www.appmasters.com/" rel="ugc noopener noreferrer" target="_blank">Check out our app marketing agency.</a><br> <a href="http://www.appmasters.com/newsletter" rel="ugc noopener noreferrer" target="_blank">Never miss an app marketing growth hack!</a></p> <p><strong>Follow us:</strong></p> <p>YouTube: <a href="http://appmasters.com/youtube">AppMasters.com/YouTube</a><br> Instagram: <a href="https://www.instagram.com/stevepyoung/" rel="ugc noopener noreferrer" target="_blank">@stevepyoung</a><br> Twitter: <a href="https://twitter.com/stevepyoung" rel="ugc noopener noreferrer" target="_blank">@stevepyoung</a><br> Facebook: <a href="https://www.facebook.com/AppMastersCo/" rel="ugc noopener noreferrer" target="_blank">App Masters</a></p> <p>***************</p>