SPI 425: How to Host a Lower-Priced Workshop to Lead to a Higher-Priced Product, with Rick Mulready

Summary: #425: Imagine you sell a valuable premium product—one people aren't buying because of the high price point. How do you get them to buy? In this episode I share an honest, authentic marketing tactic used successfully by my friend Rick Mulready, from The Art of Online Business Podcast and RickMulready.com. Here is step-by-step guidance on leading people to a higher-priced product using a lower-priced workshop. Podcast show notes available here: https://www.smartpassiveincome.com/session425