Summary: Merchants need to be versatile enough to meet customer needs and expectations. An omnichannel experience can allow you to support your customers seamlessly across systems, channels, and even physical locations. This episode was recorded shortly before retailers started closing their doors in the USA, but we're quickly seeing just how important omnichannel strategies - like Buy Online Pickup In Store (BOPIS) - are to eCommerce operations. If you're using Magento, or considering it, this episode will help you understand the basics of developing an omnichannel gameplan with Magento 2. Guest: Ivona Namjesnik, ImaginationMedia.com Host: Robert Rand, JetRails.com Additional Recommended Materials: https://jetrails.com/blog/how-to-make-your-magento-ecommerce-business-omnichannel/
