Summary: If one of your New Year’s resolutions is to blog more, or start a blog, this episode is for you.<br> Technical blogging comes with benefits. For one, writing about a subject helps you understand it better (and also helps you realize the limits of your knowledge).<br> Blogging can raise your profile. When you share information or experiences with a larger audience, you can develop a reputation for expertise. This higher profile may create opportunities to speak at events, get access to conferences or early product releases, and maybe even get a better job.<br> A technical blog can serve as a kind of living resume that potential employers and recruiters can see to get a sense of your capabilities.<br> When you share technical information, troubleshooting tips, study hacks, analysis, and other content, you help other IT pros who may be looking for information. It’s also not uncommon that you’ll help yourself–more than one blogger has run into a problem, hit up Google, and found an old post with a solution.<br> Our guests for today’s show are John Mark Troyer, founder of the <a href="https://influencemarketingcouncil.com/" target="_blank" rel="noopener noreferrer">Influencer Marketing Council</a> and <a href="https://techreckoning.com/" target="_blank" rel="noopener noreferrer">TechReckoning</a>; and Stephen Foskett, founder of <a href="https://techfieldday.com/" target="_blank" rel="noopener noreferrer">Tech Field Day</a> and <a href="https://gestaltit.com/" target="_blank" rel="noopener noreferrer">GestaltIT</a>.<br> We discuss:<br> <br> * The motivations and purposes for blogging<br> * How to get started<br> * Favorite blogging tools and writing tips<br> * The “small b” approach to blogging (don’t chase metrics, not every post has to be epic, etc.)<br> * Whether to mix personal and professional writing<br> * More<br> <br> Sponsor: Cradlepoint<br> The future of the WAN is wireless, but a wireless connection is only as good as the edge. Cradlepoint unlocks the power of advanced cellular through wireless edge solutions that are delivered the way you consume everything IT: as a service. Reliable. Elastic. Simple to manage from anywhere. Learn more about Cradlepoint’s cloud-managed LTE solutions at <a href="https://info.cradlepoint.com/PacketPushers.html" target="_blank" rel="noopener noreferrer">cradlepoint.com/packetpushers</a>.<br> Sponsor: ThousandEyes<br> ThousandEyes gives you performance visibility from every user to every app over any network, both internal and external, so you can migrate to the cloud, troubleshoot faster and deliver exceptional user experiences. Sign up for a free account at<a href="http://www.thousandeyes.com/packetpushers" target="_blank" rel="noopener noreferrer"> thousandeyes.com/packetpushers</a> and choose a free ThousandEyes t-shirt.<br> Show Links:<br> <a href="https://techfieldday.com/" target="_blank" rel="noopener noreferrer">Tech Field Day</a><br> <a href="https://gestaltit.com/" target="_blank" rel="noopener noreferrer">GestaltIT.com</a><br> <a href="https://influencemarketingcouncil.com/" target="_blank" rel="noopener noreferrer">Influencer Marketing Council</a><br> <a href="https://techreckoning.com/" target="_blank" rel="noopener noreferrer">Techreckoning.com</a><br> <a href="https://twitter.com/SFoskett" target="_blank" rel="noopener noreferrer">Stephen Foskett on Twitter</a><br> <a href="https://twitter.com/jtroyer" target="_blank" rel="noopener noreferrer">Jon Mark Troyer on Twitter</a><br> <a href="https://leanpub.com/Technical-Blogging-Writing-Arse-First/" target="_blank" rel="noopener noreferrer">Arse First Method of Technical Blogging</a> [PDF/iPad/Kindle] – Greg Ferro<br>
