Using Content to Systematically Move Prospects Toward a Purchase




Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing show

Summary: Prospects need to be at the right stage of awareness before they can move forward with a purchase. And content marketing is a superb way to get them there. Today, I touch on some specific ways that content marketing can pave the way for excellent conversion. In this 18-minute episode, I talk about: How strategic... Listen to episode