Summary: In Part 1, Elly discusses Why women didn't want to support a brand like Victoria Secret, Why community is so important to her, Why user-based content is a priority, Why she was glad she was naive and fearless when she started the brand, What her biggest regret is and why she failed, What lesson she learned about testing new products, Why it's so important to be focused on the customer vs the market opportunity, and Why luck plays a part in success, and much, much more.
