Summary: In Part 1 of this feature, Francesco discusses Why a face mask for men, How he got inspiration from the Korean and Japanese skincare markets, What his "Wow" moment was, Why face mask provide an unparalleled level of Hydration, What Hydration does for your skin and all the benefits, Why there's room for Men, Women, and Genderless products, Why he named it the Wolf Project, and why this product is gateway for more sophisticated skincare solutions for men as the growing trend continues and much, much more.
