Summary: In part 1 of this incredible episode, Jenna and Jane share Why women hate bra shopping, Why large manufacturers and retailers weren't looking to solve the problem, Why Victoria Secrets no longer speaks to the woman of today, Why it's important to have outside advisors, How they started with negative money (they were in grad school) and how they raised funds, What the rule of 10% is and why it was so crucial to their success, How they handle being Co-Founders and why it works for them.
