Rebel With a Cause: How This Social Entrepreneur Beat the Odds & Built a $50M Brand, w/ Saffron Road CEO Adnan Durrani




Brand Builder show

Summary: When Saffron Road founder Adnan Durrani first started talking to investors about social entrepreneurship and multiple bottom lines, they looked at him “as if I had nine heads.” But that was thirty years ago. Today, Adnan’s big bet on Millennial values has paid off, and he sits at the helm of a $50 million brand: Saffron Road. Saffron Road specialize in halal foods, and make world-cuisine inspired frozen meals, simmer sauces, and snack foods that are a hit with Millennial consumers.