Summary: Ask any product marketing expert how important design and packaging are for selling a food or beverage brand, and the answer will be: "Extremely!" Many people don’t realize the thought process involved in creating packaging that is functional, sustainable and eye-catching. Heather Fritzsche, Co-Founder and CEO of The Spearhead Group, a pioneer in designing innovative packaging for many industries, including wine, spirits and food brands, explains her approach. <a href="http://www.thespearheadgroup.com" rel="noopener">www.thespearheadgroup.com</a> <br><br><br>The Connected Table SIPS! Podcast is brought to you by Talk 4 Podcasting (<a href="http://www.talk4podcasting.com/)" rel="noopener">www.talk4podcasting.com/)</a> on the Talk 4 Media Network (<a href="http://www.talk4media.com/)" rel="noopener">www.talk4media.com/)</a>.
