Summary: Hi there! In today’s episode, we’re talking about the secret to getting attention. How? You have to give something to everyone you want to reach. By becoming a resource for your audience on social media, in emails and blogs, they’ll give you their attention because you’re answering that “what’s in it for me?” question. When they benefit from what you are telling them, you’re creating the “know, like and trust” feeling in your audience. And they’ll keep coming back.
