Summary: In part 2 of this episode, Alex discusses: 1) Why customers will help tell you who you are and why you exist beyond just the product, 2) Why it's important to keep a personal touch with your customers and why customers are hungry for connection, 3) Why and how the Amazon Bubble is going to burst, 4) Why taking a long term view of your customer is important, 5) Critical tips for people just starting a brand and for people who have a $500,000 a year brand and who want to scale the business.
