Summary: If innovation is the key to future-proofing your organization, why do so many companies struggle with it? In this lively and thought-provoking interview, David Avrin talks with innovation expert Stephen Shapiro who offers surprising insights into what innovation really looks like and dispels common myths about who drives it, where it originates and how it can give you a leg-up on the competition. Well worth a listen! Learn more about your ad choices. Visit megaphone.fm/adchoices
